English | Spanish

Date(s)
Dec 13, 2022 - Sep 13, 2023
Registration Deadline
Location
Online
Course Length
9 Months
Course Fee
$13,400
CEUs
25.6
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The current business landscape is becoming increasingly competitive, forcing us to take a different approach to how we view products.

In a complex and unpredictable world, organizations rise to the occasion when they:

  • Apply strategies to design and develop product families on a common platform.
  • Understand the fundamental principles of product creation.
  • Leverage digital platforms to grow a loyal user base and drive customer demand.
  • Have a human-focused approach to problem-solving and decisionmaking.

This program will train you to deal with complexity, implement technologies and platforms, and design unique solutions that will bring beneficial results in every aspect of the business.

Course Overview

Each product and service has its own set of objectives and challenges which require an innovative and customized approach to its product management. Product management can be described as the intersection of business, user experience, and technology. 

Product management consists of interdisciplinary responsibilities and draws from a number of essential skills and aptitudes. A successful product manager has three main areas of expertise, including the business processes of planning, developing, launching, and managing a product or service for optimized success. This means that as a product manager, you will oversee the entire life cycle of a product or service, from its ideation phase to development, all the way to market rollout:

  • Stay in touch with consumer needs
  • Define product vision and roadmap
  • Align and empower the production team
  • Create a shared product vision with stakeholders 
Learning Outcomes

MIT Professional Education’s Professional Certificate in Product Management seeks to equip professionals from various industries with the skills and expertise they need to improve their products and processes in their given spheres of influence. Throughout this professional certificate, you will:

  • Develop and understand your product strategy to align your product with an organizational strategy, guide decisions about product features and priorities, and assess product performance to inform future decisions.
  • Learn how to design and develop effective digital platforms in order to build loyal consumer bases and differentiated products.
  • Learn about the main methods and tools used in the design of product families and prioritize solutions for complex problems.
  • Use platforms to identify new market opportunities, combined with decisionmaking and project management capabilities.
  • Discover how to facilitate and lead transdisciplinary problem-solving teams.
  • Understand fundamental principles of product creation, such as manufacturing decisions, composition, and the design evolution process.
  • Justify and perform machine learning to become a critical contributor to complex business decision-making.
Who Should Attend

This program is aimed at executives from various industries, with a background in product management and technology. Its goal is to help these professionals create or position their products, services, and systems, so that they can compete and bring innovation to their sector. This program is aimed at:

  • Directors and Senior Managers responsible for product management, product engineering, innovation, or marketing.
  • Current Product Leaders and aspiring C-suite executives who want to keep up to date on trends in product management and innovation.
  • Senior Executives
  •  looking to align product strategy with business strategy and understand the implications of technology for the product portfolio.
  • Owners or CEOs of tech startups who need a clear roadmap to launch and manage their projects effectively.
  • Professionals with strong leadership skills who want to have a powerful impact on the success of their organization’s creative processes.
Courses

In this 9-month online program, participants will fully explore these three courses, plus one elective, to better understand and champion product management. 

  • Designing Product Families: From Strategy to Implementation
  • Digital Platforms: Designing Two-Sided Markets from APIs to Feature Roadmaps
  • Designing High Impact Solutions With MITdesignX
  • Elective Course
Brochure
Download the Certificate Brochure