This program will be offered in a live virtual format over the course of six half-days, July 21-23 and July 28-30, with optional events July 20 and July 31 (see schedule for details)
Preparing for a crisis is not a luxury; it is a necessity. The COVID-19 pandemic has proven this. You know the odds are high that your company will suffer, or has experienced, a disaster or crisis. You cannot say you weren't ready; today's extreme public and government scrutiny demand that you should have been prepared. MIT's Crisis Management & Business Continuity course will help prepare you for the inevitable.
This comprehensive course provides up-to-date assessments and knowledge on issues that affect you and your organization — the COVID-19 Pandemic, cyber security, supply chain, leadership, data breach, communications, news media, social media — from the experts involved with these efforts. We also examine strategies for job and career improvement. You will have the opportunity to interact online with our lecturers and with your peers from industry, academia, and government.
By the end of the course, you will have the tools, knowledge, and understanding to benchmark, assess, and improve your business continuity, disaster recovery, and crisis management program. This includes the course manual (e-files), templates, and current articles. You will gain valuable contacts, have plenty of online networking opportunities, and acquire insights for immediate implementation.
- Presentations by and discussions with industry and government leaders/subject matter experts
- Current status of issues that affect you and your organization
- Online interactions with peers from academia, industry, and government
- Lessons learned from multiple case studies
- Course manual e-files
- Various templates for your immediate use
- Current articles by industry authors
- MIT Professional Education Certificate of Completion
Who Should Attend
This course is for the Business Continuity, Disaster Recovery, Emergency Management, and Crisis Management practitioner or responder as well as for the executive who oversees these disciplines. Other staff who would benefit from this course include corporate executives, directors, and staff from IT/MIS, Environment Health & Safety, Risk Management, Public Relations, Human Resources, and Security. This course is also suited for federal, state, and local government officials and Emergency Managers.
Both novices and experienced personnel will benefit greatly from this course. If you cannot go, tell your director/executive so he/she can attend to better understand your complex profession.
This course offers an effective combination of lecture, case studies, and class participation activities conducted by knowledgeable and experienced instructors who are leaders in their fields. Case studies of actual crisis situations – with an emphasis on the COVID-19 Pandemic – are used to emphasize and enhance the concepts. Several interactive class activities provide additional hands-on experience. Participants can also practice what is learned: the course concludes with an optional participation crisis simulation in which participants take active roles in a simulated disaster, including a realistic news media briefing.
MIT is offering the 2020 Crisis Course in a live virtual format – that is, online participation. To ease participants’ online experience, we are offering the course over two consecutive weeks.
Note: Topics, speakers, and schedule are subject to change.
PRE-COURSE – Monday July 20 (Optional)
- Virtual Student/Faculty Reception
DAY ONE – Tuesday, July 21
- Course Information and Outline; the Online Experience
Steve Goldman, Dick Larson, Lou DiBerardinis
- Business Continuity & Crisis Management Overview and Issues
Dr. Steve Goldman, MIT
- BC Laws, Standards, and Metrics
Don Byrne, President, Metrix411
DAY TWO – Wednesday, July 22
- Case Study: From aircraft incidents to operations disruptions
Penny Neferis, Director Emergency Response & Care, JetBlue
- Cyber Security and Data Breach Update
Abel Sanchez and John Williams, MIT
DAY THREE – Thursday, July 23
- Supply Chain Management: Before, during, and after a crisis
Dr. Yossi Sheffi, Director, MIT Center for Transportation & Logistics
- Managing Global Crises: Hilton’s challenges, successes, and lessons learned
Dawn Turton, Director, Business Continuity Management, Hilton
DAY FOUR – Tuesday, July 28
- Emergency Preparedness & the Dimensions of Meta-Leadership
Eric McNulty, National Preparedness Leadership Initiative, Harvard University
- Industry Trends: Impact on your program and your career
Cheyene Marling, President, BC Management Inc.
DAY FIVE – Wednesday, July 29
The Media, the Internet, and Your Crisis
Joe Sciacca, Editor-in-Chief (retired), The Boston Herald
- Television/Visual Media
Howard B. Price, TV News Editor and Producer
- Social media issues and crisis response
Dr. Rick Reed, Social Media Program Manager, Intel Corporation
DAY SIX – Thursday, July 30
The COVID-19 Pandemic
- Pandemic Update
- Where we have been, where we are going
John M. Barry, World-Acclaimed Pandemic Author/Historian
- Pandemic Response/Lessons Learned
Representative from US Center for Disease Control and Prevention (CDC)
- Q&A moderated by Dr. Larson
- Leadership Insights for the BC Manager
- Course Review, Final Thoughts
DAY SEVEN – Friday, July 31 (Optional)
- Course instructors present an online realistic simulation of an unfolding, multi-incident crisis. Participants take active roles as federal, local, corporate, news media, or other responders to manage and recover from the events
Steve Goldman, Howard Price, Dick Larson, Lou DiBerardinis