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Lead Instructor(s)
Date(s)
Jul 06 - 08, 2020
Registration Deadline
Location
On Campus
Course Length
3 Days
Course Fee
$3,600
CEUs
2.0
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This course may be taken individually or as part of the Professional Certificate Program in Innovation and Technology.

Highly successful companies, such as Apple, Virgin, Toyota, and others, innovate continuously because of their culture of Design-Thinking. When done right, this thinking links inspiration and passion to execution and delivery—positively affecting every facet of the product and service.

For you to be successful at work, you need to know how to think like a designer when approaching an engineering task, especially when working within a team or leading a team. By applying a design-centered approach you’ll be able to conceive of radically innovative solutions, deeply understand who your real stakeholders are and what they care about, create vision that gets buy-in from senior management and colleagues, avoid hazards, and create solutions that people love both emotionally and intellectually.

Using a 10-step design process and a 3-step vision creation and communication process, you’ll experience the design process first hand in this interactive class that will expand your thinking and help you and your teams create more powerful solutions. You’ll learn how to create materials that align technical and non-technical audiences, understand the vital importance of the psychology behind how people interact with technology, how to manage creativity, and how to assess the effectiveness of your solutions.

In this era of rapid advances in automation, Machine Learning and Artificial Intelligence, a focus on ethics is essential. The decisions we make while developing everything from self-driving cars to robot helpers, or gathering data for geo-location or social media, can have wide-reaching impact on many aspects of society. We must consider situations we’ve never had to address as well as the most ethical ways to address them.

Participant Takeaways

  • Understanding and applying a 10-Step Design Process
  • Distinguishing between incremental innovation and radical innovation when creating new solutions
  • Researching and understanding the complex network of stakeholders involved in any project
  • Rapidly creating and refining a vision for any product or service using a 3-phase approach to align technical and non-technical audiences
  • Understanding and using the psychology behind human-machine interface
  • Effectively understanding if your end-users will be delighted by your product or service

Who Should Attend

This course is targeted for design engineers, research engineers, project engineers or managers, product engineers, members of the technical staff, applied scientists, and research scientists. Professionals in other areas who believe that design-thinking would be valuable in their careers are also welcome to attend. The course may also be of interest to those who supervise early-career professionals and those in academia (e.g. engineering and science graduate students, and post-docs).

Due to the broad nature of the material and the broad nature of design-thinking, professionals at various levels in their career may find the tools and techniques taught in this course valuable.

Requirements

Laptops or tablets with the ability to create PowerPoint or Keynote presentations are required for this course.

Program Outline

Class runs from 9:00 am - 5:00 pm each day.

Day One Sessions

  • The 10-Step Design Process: an overview of the design process and group exercises
  • Small Group Design Exercise: Interactive design exercise: evaluation of design
  • Innovation: Understanding the origin of innovation, evaluating design principles
  • 3-Phase Vision Creation: Learning to articulate design in phases, K-Scripts, State Tables
  • Stakeholder Analysis: Understanding how to map the complex network of beneficiaries
  • Optional Evening Photo Scavenger Hunt in small groups: Photos to be presented in class on day two

Day Two Sessions

  • Decision-evaluation and critique: Evaluation exercise, critique techniques
  • Psychology of human-computer interaction
  • Small Group Design Exercise 2: Empathetic design experience
  • Leadership skills: overview of skills to create an innovative culture
  • Usability Testing techniques, organizing and interpreting results
  • Presentation Techniques: advocating for innovation and design

Day Three Sessions

  • Small-Group Project: Redesigning something real
  • Presentation of Analysis and Design
  • Design Philosophy and Closing Remarks

Other Instructors

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Testimonials

"Never took such a dynamic course like this."
ASSOCIATE MECHANICAL ENGINEER, SMITH ELECTRIC VEHICLES
"This class is very dynamic. It's easy to stay connected to the class, even after almost 10 hours of class. The teacher provides a lot of examples from his own experience and demonstrates high knowledge about the topic. In addition, they [are] successful leaders and an inspiration."
STUDENT, UNIVERSIDADE DE SÃO PAULO
"Everything exceeded my expectations. The organization was brilliant and the content was very deep ..."
MARKET DEVELOPER, CENTER FOR UNDERLEVERANDØRER
"The instructors provided us relevant practical assignments while they were teaching the theory. This helped me a lot to learn completely while in the class."
TECHNICAL LEAD, COMPUTER SCIENCE CORPORATION
Content

The type of content you will learn in this course, whether it's a foundational understanding of the subject, the hottest trends and developments in the field, or suggested practical applications for industry.

Fundamentals: Core concepts, understandings, and tools - 50%|Industry Applications: Linking theory and real-world - 50%
50|50
Delivery Methods

How the course is taught, from traditional classroom lectures and riveting discussions to group projects to engaging and interactive simulations and exercises with your peers.

Lecture: Delivery of material in a lecture format - 50%|Discussion or Groupwork: Participatory learning - 50%
50|50
Levels

What level of expertise and familiarity the material in this course assumes you have. The greater the amount of introductory material taught in the course, the less you will need to be familiar with when you attend.

Introductory: Appropriate for a general audience - 95%|Specialized: Assumes experience in practice area or field - 5%
95|5