Designing with AI for Meaningful Outcomes

From text and websites to images, code, and product designs, today’s cutting-edge AI is empowering us to create almost anything we can imagine. However, as we continue to harness the power of data-driven technologies, ensuring that we create products and solutions that are meaningful and valuable to customers and stakeholders will become increasingly challenging. In this intensive three-day program, taught by leading design experts, you’ll learn how to use the latest AI tools to produce products, services, and outcomes that resonate with customers and stakeholders alike.

Through a blend of lectures, discussions, and hands-on exercises, you’ll explore how to align AI-driven solutions with human-centered design principles, focusing on a range of key topics—from identifying user needs to understanding functional value to fostering empathy throughout the design process. Additionally, you’ll discover how to document, communicate, and advocate for user needs—and translate these insights into action.

Working in teams, you’ll apply these methods to create a product concept that addresses real human needs—a concept that you’ll then present during a final design review. You’ll leave the program with the tools you need to develop AI-driven products that not only meet functional requirements, but also deliver authentic value to users and stakeholders.
 

• Apply human-centered design principles to align AI-driven solutions with authentic user needs and values
• Integrate empathy into the design process, fostering a deep understanding of users and their pain points
• Translate insights into actionable specifications by documenting and communicating user needs clearly to stakeholders
• Collaborate effectively in teams to develop and present an AI-driven product concept that addresses real human challenges
• Evaluate the ethical implications of AI solutions, ensuring that designs are both purposeful and responsible
• Leverage the latest AI tools to create valuable products that resonate with users and stakeholders alike

Core Competencies 

• Leading and contributing to cross-functional teams to ideate, develop, and present AI-driven products that solve human challenges, ensuring effective communication and alignment of goals
• Applying empathy throughout the design process to deeply understand user pain points, before translating those insights into actionable, impactful product specifications
• Evaluating and ensuring the ethical integrity of AI-driven products, addressing both functional value and the societal implications of technology design and deployment

This course is ideal for professionals looking use the latest AI innovations to drive innovation across their organizations. The program is particularly relevant for:

• Entrepreneurs and startup founders looking to build AI-powered products or services that resonate with their customers
• Product designers looking to integrate AI into their design processes to create more user-friendly products and services
• UX/UI designers who want to enhance their ability to design AI-driven user experiences
• AI and machine learning engineers looking to collaborate with design teams and apply their expertise to create products and services that resonate with consumers
• Product managers overseeing the development of AI-driven products who are looking to better understand user needs, functional value, and how to communicate those requirements across teams
• Marketing professionals who aim to understand how AI can be used to develop products that more effectively meet customer expectations and improve engagement
• Chief technology officers tasked with integrating AI systems into product design across their organizations