English | Spanish | Portuguese

Register Now
Lead Instructor(s)
Date(s)
Jul 07 - Sep 01, 2026
Registration Deadline
Location
Online
Course Length
8 Weeks
Course Fee
$3,300
CEUs
6.4
Sign-up for Course Updates
Register NowSign-up for Course Updates

Artificial Intelligence is revolutionizing industries by automating processes, analyzing vast data sets, and delivering valuable insights. Generative AI, a cutting-edge branch of AI, excels at creating original content—ranging from text and images to music and software code—by identifying patterns in data. As it continues to evolve, generative AI is accelerating innovation and boosting efficiency in sectors such as marketing, healthcare, finance, and entertainment, reshaping the future of business and work.

The Applied Generative AI for Digital Transformation online course provides professionals with a comprehensive understanding of generative AI’s history, risks, ethical considerations, and real-world applications, empowering them to harness its potential at both the professional and organizational levels.

This course is part of our: 
Professional Certificate in Digital Transformation in the AI Age 
Professional Certificate Program in Industry 4.0 
Blended Professional Certificate: Chief Technology Officer 
Blended Professional Certificate: Chief Digital Officer 
Blended Professional Certificate: Chief Product Officer 
 

Course Overview

The Applied Generative AI for Digital Transformation course, offered by MIT Professional Education, delves into how generative AI generates original and innovative content, propelling an organization's digital transformation efforts. By combining technical knowledge with management perspectives, ethical concerns, and human elements, this 8-week program provides a comprehensive understanding of AI-driven digital transformation strategies.

Course Instructors
Faculty Contributor
Industry Contributors:

Applied Generative AI for Digital Transformation, with curriculum developed and taught by MIT faculty, is delivered in collaboration with Global Alumni. Contact Global Alumni for more information about this program:

Global Alumni is an ed-tech company that collaborates with institutions to manage enrollments (including all payment services and invoicing), technology, and participant support.

Learning Outcomes
  • Design a prioritized AI opportunity map and adoption roadmap with risks, dependencies, and success metrics
  • Assess where GenAI creates value across functions and judge feasibility/ROI for your context
  • Apply prompt‑engineering techniques to automate routine executive and team workflows
  • Evaluate ethical risks and map governance requirements to recognized frameworks in your organization
  • Distinguish among core AI capabilities (LLMs, RAG, agents, multimodal, to support informed vendor and solution decisions.
  • Develop a practical AI adoption framework that includes change management and stakeholder alignment
  • Analyze workforce and economic implications to inform org design and competitive strategy
  • Explain the foundations, evolution, and business relevance of generative AI
Who Should Attend

Participants from all industries and sectors are welcome to create a dynamic learning
ecosystem. Professionals who may benefit from this course:

  • Senior executives responsible for decision-making around the adoption and use of generative AI within their organizations.
  • Technology leaders seeking to learn how to implement and optimize generative AI systems to drive better business results.
  • Senior managers and mid-level executives aiming to understand the potential applications of generative AI in their organizations.
  • Innovation managers, sales and product managers, and marketing and customer experience professionals interested in leveraging generative AI to develop new products, create content, and deliver personalized customer experiences.
  • Investors in venture capital, private equity, or hedge funds who want to explore investment opportunities in the growing field of generative AI.

Testimonials

As a technology executive who has witnessed the rapid evolution of AI, I highly recommend MIT's Applied Generative AI for Digital Transformation course for its comprehensive and practical approach to understanding this transformative technology. The combination of technical depth and business application, delivered by distinguished MIT faculty like Prof. Williams and Dr. Sanchez, provides invaluable insights for professionals looking to lead AI initiatives in their organizations. The course's focus on both implementation strategies and ethical considerations makes it an essential investment for anyone serious about leveraging generative AI for business transformation.
Martin Limbach - Geschäftsführer (Managing Director), PwC Solutions GmbH
This course is excellent for learning about the fundamentals of generative AI. It covers various concepts such as limitations, applications to your workplace organization (i.e., tech and business related), and ethical concerns. I enjoyed how the assignments allow you to apply the key concepts learned. I work in biotech, and it definitely opened my eyes to the possibilities generative AI can have on my field.
Ariane Nissenbaum - Senior Associate Scientist, NanoVation Therapeutics
Enrolling in the MIT Applied Generative AI for Digital Transformation program has been a transformative experience for me, both personally and professionally. Coming from the IT solutions and services industry, I was eager to understand how Generative AI could reshape business models, enhance automation, and drive innovation. This program not only met but exceeded my expectations.
Vineet Gulati - Senior Client Partner,Infobahn Softworld Inc
Brochure
Download the Brochure