We live in an age of exponential change in which rapid innovation is disrupting and unseating incumbent products industries, creating new technological frontiers, and challenging nearly everything we think we know about business. Think Uber and the end of the medallion taxi industry. Think Airbnb in more than twice as many countries as Hilton in less than 5 percent of the time. Think Tesla. Think Oculus. But beyond using the “buzzword,” can you really define innovation?
In this course, which is centered on the concept of Design Thinking, your answer to that question will come from actually involving yourself in the activity of innovating. The course will include lectures from faculty and guests, discussions of emerging trends in human behavior and new technologies that are changing our society. Participants will engage with case studies in innovation models and methods and learning expeditions on and beyond the MIT campus. The course will go beyond traditional classroom activities to include group work and a class hands-on brainstorming through which to engage in genuine innovating – and through that, to gain an understanding beyond the buzzword. Participants will emerge as more critical thinkers, knowledgeable about what innovation is (and is not), how it happens through applied design thinking, and how to imagine opportunities for innovative products, services, and experiences.
Active class participation, a willingness to engage with others in a creative process, and a recognition that you might have a lot to learn about innovation are all prerequisites for the class.
Participants will complete this course with a firm, practical understanding of what constitutes genuine innovation and how innovators’ models, methods, and modes of thinking can be utilized to create stronger, more innovative business models, product design, customer experiences and more. With this, they will be able to approach their own teams, departments, products, and business strategies with a critical eye and develop new approaches for innovating.
Earn a Professional Certificate in Innovation and Technology
Innovation: Beyond the Buzzword may be taken individually or as a core course for the Professional Certificate Program in Innovation and Technology.
It is highly recommended that you apply for a course at least 6-8 weeks before the start date to guarantee there will be space available. After that date you may be placed on a waitlist. Courses with low enrollment may be cancelled up to 4 weeks before start date if sufficient enrollments are not met. If you are able to access the online application form, then registration for that particular course is still open.
Takewaways from this course include:
- Learning what constitutes genuine innovation;
- Understanding how to apply design thinking to transform their own organizations.
- Learning the fundamentals of Design Thinking, its methods and models, how it promotes innovation, and how it is different from other methods
- Learning the existing and emerging trends in tech, industry, and our society
- Understanding how the business landscape is being changed by innovators, and the strategies that make it possible to succeed in this new age
Who Should Attend:
To facilitate the cross-pollination of ideas, approaches, and critical thought, professionals from all industries are welcome. Strategy leaders, directors of innovation and technology, product managers, engineers, marketers, R&D personnel and people from across the functional business spectrum will find the course valuable. All participants must come with a willingness and enthusiasm to engage and be ready to share their particular passions and expertise.
Laptops or tablets (preferably with presentation and/or video editing software) are required.
The course will consist of lectures, hands-on experiences with innovations, creative team ideation, discussions, and visits to labs and innovation incubators at MIT and in the Boston area. Participants will receive a small set of materials to read in advance of the program’s start.
Session One: Introductory Lecture on Design Thinking and Innovation
Session Two: Guest Lectures
Session Three: Lab Visit on MIT Campus
Session Four: Disruptive Emerging Technologies
Session Five: Rapid Prototyping and Innovation
Session Six: Group Workshop – Brainstorming and Ideation
Session Seven: Fostering Innovation through Agile Prototyping
Session Eight: Visit to Cambridge Incubator
Session Nine: Team Innovation Challenge Presentations and Debrief
View 2019 schedule (pdf, subject to change)
This course runs 9:00 am - 5:00 pm Monday through Wednesday. On Wednesday there is a reception 5:00 pm-7:00 pm.
Laptops or tablets are recommended for this course.
Federico Casalegno, associate professor of the practice, is the founder and director of the MIT Mobile Experience Lab at the Massachusetts Institute of Technology, SHASS, Program in Comparative Media Studies. He has been awarded honorary professorships by the Glasgow School of Art, University of Glasgow, and the Jiangnan University School of Design in Wuxi, China.
A social scientist with an interest in the impact of networked digital technologies on human behavior and society, Professor Casalegno both teaches and leads advanced research at MIT, and designs interactive media to foster connections between people, information, and physical places using cutting-edge information technology.
Between 2004 and 2011, he held a position as lecturer at the MIT Media Lab Smart Cities group and from 2006 until 2011 co-directed the MIT Design Lab with Professor William J. Mitchell.
From 2004 to 2007, he worked at Motorola, Inc. as a technology and product innovation analyst, designing pioneering products, experiences, and services for mobile devices. From 1994 to 2000, he worked at Philips Design on connected communities and new media environments to inform design and product experience planning.
Professor Casalegno holds a PhD in Sociology of Culture and Communication from the Sorbonne University, Paris V, with a focus on mediated communication and social interaction in networked communities and wired cities.
He has published several scientific papers in peer-reviewed journals, books, and articles. For the Living Memory connected community project he was awarded the Best Concept prize by the American Leading Industrial Designers I.D. magazine, and the Silver Prize Design Concept by the Industrial Designers Society of America (IDSA).
Yihyun Lim is director of the MIT Design Lab, where she directs a multidisciplinary group of researchers, engineers, and designers to drive design innovation across various industry sectors. With Prof. Casalegno, she brings together behavioral research and design methods to situate emerging networked technologies in the current and future societies.
An architect by training, Ms. Lim practiced architecture and lighting design in San Francisco, Seoul, and New York prior to coming to MIT and has years of experience in the design technology field. In her architectural work and now at the Design Lab, she merges systematic design thinking and applied design to foster creativity and strategic vision. She has worked with clients throughout the world, across a variety of industries from finance and banking, consumer products, retail, and food to telecom, energy, and hospitality.
Ms. Lim is frequently invited to speak at international sponsored events and conferences and leads innovation workshops, including MIT Professional Education’s Short Programs for global corporate companies and academic institutions throughout the world. She earned the MArch degree from MIT in architecture and urban design, and a BA in architecture/city and regional planning from the University of California, Berkeley.
Edward Schiappa is Professor and Head of Comparative Media Studies/Writing and is MIT’s John E. Burchard Professor of the Humanities. He conducts research in argumentation, persuasion, media influence, and contemporary rhetorical theory. He has published 10 books and his research has appeared in such journals as Philosophy & Rhetoric, Argumentation, Communication Monographs, and Communication Theory. He has served as editor of Argumentation and Advocacy and has received the Douglas W. Ehninger Distinguished Rhetorical Scholar Award in 2000 and the Rhetorical and Communication Theory Distinguished Scholar Award in 2006. He was named a National Communication Association Distinguished Scholar in 2009.
This course takes place on the MIT campus in Cambridge, Massachusetts. We can also offer this course for groups of employees at your location. Please complete the Custom Programs request form for further details.
|Fundamentals: Core concepts, understandings, and tools (30%)||30|
|Latest Developments: Recent advances and future trends (40%)||40|
|Industry Applications: Linking theory and real-world (30%)||30|
|Lecture: Delivery of material in a lecture format (30%)||30|
|Discussion or Groupwork: Participatory learning (30%)||30|
|Labs: Demonstrations, experiments, simulations (20%)||20|
|Other: Learning expeditions (20%)||20|
|Introductory: Appropriate for a general audience (25%)||25|
|Specialized: Assumes experience in practice area or field (50%)||50|
|Other: Personal experience and willingness to actively engage in group works and learning expeditions (25%)||25|