Course is closed
Lead Instructor(s)
Live Virtual
Course Length
3 Days
Course Fee
1.6 CEUs
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This course may be taken individually or as part of the Professional Certificate Program in Innovation & Technology.

The term “innovation” has gone from an exotic good-to-have to a survival mechanism. But what does it mean? Where and how does one apply it? Does everyone need to heed the call for innovation? The answer clearly is “yes.” Whether you operate taxis or rental cars, whether you run a law firm or a dentist’s office, and regardless of how high-tech or mundane your work is, the irresistible winds of change either already have or will at some point impact your business. 

Three elements of modern technology are making new ideas appear at such an extraordinary pace: the sheer rate of technical progress, the abundance of tools that are placing advanced technologies within the reach of new entrants, and the extraordinary opportunities created by convergence. Furthermore, technologies such as IoT, machine learning, computer vision and robotics are impacting businesses in existential ways. Meanwhile, consumers have changed too, becoming much more open to new business models, whether it is the sharing economy or subscription retail. The objective of this class is to cover some of the salient features of innovation in the modern world and to lay out the philosophy, tools, procedures, and incentives that an organization can adopt to drive innovation.

Participant Takeaways

  • Understand how to identify and evaluate new innovative products and businesses.
  • Review and understand different ways to create an innovation group and culture and run a targeted innovation session within a company.
  • Formulate a corporate plan for invention and new product generation.
  • Approach the critical challenges in technology, product, sales, marketing, and financing a new innovative venture.
  • Understand the supporting legal and IP requirements and how to set up an intellectual property strategy for the company.
  • Incubate, refine, and grow a portfolio of innovative new businesses/products.

Who Should Attend

The course is taught from a technology viewpoint and is targeted at technical leaders, executives in charge of product or company strategy, and product managers. Typical titles will include: CTO, Head of Strategy, CIO, Head of R&D, Product Manager, Director of Lab, and Group Leader.


Participants are encouraged to bring a laptop or tablet to this course.

Program Outline

Class runs 9:00 am - 5:00 pm each day except for Wednesday when it will end at noon.

Day One
Session 1: Why radical innovation and how to do it
      1. Ocean liners versus speed boats 
      2. The theory behind innovation and creative destruction 
      3. Why it is difficult


Session 2: Managing creative destruction
      1. Why it is inevitable
      2. How to harness it
      3. How to "invent"


Session 3: Rapid Launch/Fast Fail
      1. Why failing fast is best
      2. Zombies and preventing them

Session 4: Case Study
      An exercise to get the juices flowing

Day Two
Session 5: 
Why Rapid Launch is easier than ever
      1. The tools available to us
      2. How to launch quickly
      3. Why quick launch is essential


Session 6: Why innovation fails
      1. The antibodies in companies
      2. How to address them
      3. Why startups succeed


Session 7: Trends in innovation
      1. Big picture ideas
      2. Trends that are shaping the world
      3. Understanding where you fit


Session 8: Case Study
      Applying the concepts

Day Three
Session 9: 
Walk and talk around MIT (time permitting)


Session 10: IP and innovation portfolios

Links & Resources

News / Articles:


"I felt I learned more (and re-learned) in the 2-1/2 days we spent in class than in the last six months of thinking about ways to improve various approaches to both business and consumer problems."
"One of the best investments in money and time in my life."

The type of content you will learn in this course, whether it's a foundational understanding of the subject, the hottest trends and developments in the field, or suggested practical applications for industry.

Fundamentals: Core concepts, understandings, and tools - 30%|Latest Developments: Recent advances and future trends - 30%|Industry Applications: Linking theory and real-world - 30%|Other: Predicting the future - 10%
Delivery Methods

How the course is taught, from traditional classroom lectures and riveting discussions to group projects to engaging and interactive simulations and exercises with your peers.

Lecture: Delivery of material in a lecture format - 50%|Discussion or Groupwork: Participatory learning - 25%|Other: In-class question and answer - 25%

What level of expertise and familiarity the material in this course assumes you have. The greater the amount of introductory material taught in the course, the less you will need to be familiar with when you attend.

Introductory: Appropriate for a general audience - 25%|Specialized: Assumes experience in practice area or field - 35%|Advanced: In-depth explorations at the graduate level - 40%