This course may be taken individually or as part of the Professional Certificate Program in Innovation & Technology.
The term “innovation” has gone from an exotic good-to-have to a survival mechanism. But what does it mean? Where and how does one apply it? Does everyone need to heed the call for innovation? The answer clearly is “yes.” Whether you operate taxis or rental cars, whether you run a law firm or a dentist’s office, and regardless of how high-tech or mundane your work is, the irresistible winds of change either already have or will at some point impact your business.
Three elements of modern technology are making new ideas appear at such an extraordinary pace: the sheer rate of technical progress, the abundance of tools that are placing advanced technologies within the reach of new entrants, and the extraordinary opportunities created by convergence. Furthermore, technologies such as IoT, machine learning, computer vision and robotics are impacting businesses in existential ways. Meanwhile, consumers have changed too, becoming much more open to new business models, whether it is the sharing economy or subscription retail. The objective of this class is to cover some of the salient features of innovation in the modern world and to lay out the philosophy, tools, procedures, and incentives that an organization can adopt to drive innovation.
- Understand how to identify and evaluate new innovative products and businesses.
- Review and understand different ways to create an innovation group and culture and run a targeted innovation session within a company.
- Formulate a corporate plan for invention and new product generation.
- Approach the critical challenges in technology, product, sales, marketing, and financing a new innovative venture.
- Understand the supporting legal and IP requirements and how to set up an intellectual property strategy for the company.
- Incubate, refine, and grow a portfolio of innovative new businesses/products.
Who Should Attend
The course is taught from a technology viewpoint and is targeted at technical leaders, executives in charge of product or company strategy, and product managers. Typical titles will include: CTO, Head of Strategy, CIO, Head of R&D, Product Manager, Director of Lab, and Group Leader.
Participants are encouraged to bring a laptop or tablet to this course.
Class runs 9:00 am - 5:00 pm each day except for Wednesday when it will end at noon.
Session 1: Why radical innovation and how to do it
1. Ocean liners versus speed boats
2. The theory behind innovation and creative destruction
3. Why it is difficult
Session 2: Managing creative destruction
1. Why it is inevitable
2. How to harness it
3. How to "invent"
Session 3: Rapid Launch/Fast Fail
1. Why failing fast is best
2. Zombies and preventing them
Session 4: Case Study
An exercise to get the juices flowing
Session 5: Why Rapid Launch is easier than ever
1. The tools available to us
2. How to launch quickly
3. Why quick launch is essential
Session 6: Why innovation fails
1. The antibodies in companies
2. How to address them
3. Why startups succeed
Session 7: Trends in innovation
1. Big picture ideas
2. Trends that are shaping the world
3. Understanding where you fit
Session 8: Case Study
Applying the concepts
Session 9: Walk and talk around MIT (time permitting)
Session 10: IP and innovation portfolios
Links & Resources
News / Articles:
- Radical Innovation course resonates with Italian industry professionals — Sanjay Sarma urges Italian companies to capitalize on the country's innovative heritage to launch skunkworks efforts.
- Ready Shoot Aim: Break the Analysis Paralysis Cycle to Innovate by Sanjay Sarma (Innovation Review, Autumn/Winter 2013)
- Skin Cancer Imaging Technology - Prof. Sanjay Sarma
- Sanjay Sarma appointed as MIT’s first director of digital learning
The type of content you will learn in this course, whether it's a foundational understanding of the subject, the hottest trends and developments in the field, or suggested practical applications for industry.
How the course is taught, from traditional classroom lectures and riveting discussions to group projects to engaging and interactive simulations and exercises with your peers.
What level of expertise and familiarity the material in this course assumes you have. The greater the amount of introductory material taught in the course, the less you will need to be familiar with when you attend.