Over the past 15 years, MIT has offered the in-person Designing Product Families: From Strategy to Implementation program to more than 130 renowned organizations from around the globe, including Philips, P&G, Rolls Royce, Oracle, GE, and ABB. Due to its popularity and success, for the first time, MIT Professional Education will offer the program in a 100% online format. The program has been tailored to suit the needs of working professionals in this technical area of expertise.
Today’s highly competitive and volatile market is reshaping the way organizations do business. Rapid innovation and mass customization offer a new form of competitive advantage. In response, organizations are required to implement strategies to design and develop an entire family of products. This is further based on a common product platform to satisfy a wide variety of customer requirements and leverage economies of scale.
Designing products and product families so that they may be customized for the global marketplace and achieving these goals in an abbreviated time period while maintaining mass production efficiencies, is the key to successful manufacturing operations. Research in this area has matured rapidly over the last decade, and this program looks at how product platform and product family design can be used successfully to increase variety within a product line, shorten manufacturing lead times, and reduce overall costs within a product line.