Registration for this program has been extended to June 17. Payment must be made online immediately after acceptance.

Course is closed
Lead Instructor(s)
Jun 22 - 26, 2020
Registration Deadline
Live Virtual
Course Length
5 Days
Course Fee
Sign-up for Course Updates

This course may be taken individually or part of the Professional Certificate Program in Innovation & Technology OR THE PROFESSIONAL CERTIFICATE PROGRAM IN BIOTECHNOLOGY & LIFE SCIENCES.

Have you ever been frustrated when trying to explain a technical problem to someone without technical knowledge? Have your peers experienced greater professional success, not necessarily because their ideas are better, but because they can express them more clearly and persuasively?

It may be a commonly held belief that engineering and technical professionals don’t need well-developed written and oral skills, but effective communication is often the top skill today’s companies value in all their employees.

Through a mixture of discussion and hands-on workshops, this course is geared towards early career professionals and those who find themselves frequently needing to communicate their ideas to people both up and down the organizational hierarchy, focusing on four central areas:

  • public speaking
  • critical thinking
  • visual persuasion/data visualization
  • audience adaptation

Participant Takeaways

  • Understand the relevant theoretical and practical knowledge behind communication and persuasive speaking
  • Enhance critical thinking abilities to construct and evaluate claims and arguments with positive outcomes
  • Explore the impact of the Digital Revolution on professional communications
  • Improve your presentation skills
  • Adapt and “translate” your messages across different audiences, especially those with differing levels of scientific and technical expertise
  • Learn "compliance gaining" persuasive strategies to change workplace culture
  • Understand the importance of intercultural differences in persuasion in order to be a global communicator

Who Should Attend

This course is designed for engineers and non-engineers who need to talk with each other, any professional wanting to improve their ability to present and persuade others within their organization or outside of it, and professionals who need to deliver messages across different media channels and to diverse audiences, as well as those who wish to enhance their critical thinking abilities to construct and evaluate claims and arguments with positive outcomes.


A computer or tablet is required, along with a Zoom account. Presentation software such as PowerPoint is recommended. Additionally it is strongly recommended that participants have a device with the ORAI app installed (free trial available at

Program Outline

Class runs 8:30 am - 4:30 pm EDT (GMT-4) Monday through Friday.

Day One: Effective Persuasion I: The Public Presentation
Every professional is called upon to make presentations in front of audiences large and small, friendly or otherwise, technically inclined or not. This portion of the program is designed to improve presentation skills. Through a combination of lecture, demonstration, small group work, and one-on-one coaching, this program introduces participants to a time-tested and research-informed approach to persuasive presentations that focuses on relaxing the presenter, optimizing how the presenter enacts and performs credibility, and maximizes desired audience responses.

Day Two: Effective Persuasion II: The Multi-Media Technology Communicator
This day will build on the skills and knowledge achieved in day one with two enhancements. First, emphasis will be given to scientific & technical communication. Ever feel frustrated trying to present scientific or technical information to non-specialists? Or are you a non-specialist who must address specialists? This program component will address such scenarios. Second, you will learn about the importance of visual persuasion and how to use visual aids and multi-media, including web-based presentations, to maximize your professional communication effectiveness.

Day Three: Persuasion and Decision-Making
This day helps professionals understand how to maintain an atmosphere that produces civil and respectful argument to reach well-reasoned decisions based on careful deliberation. Special emphasis will be given to contexts involving intercultural differences.  Discussions can risk degenerating into personal attacks, an unproductive battle of wills, or collapsing into deference to authority, rather than providing a rational exchange and testing of ideas. The course draws on research on verbal aggression, small group discussion, intercultural communication, and argumentation analysis to identify a set of best practices that facilitate robust and productive deliberation. Participants will learn how arguments work in order to produce as well as assess arguments within and across different cultures and groups.

Day Four: Applying Persuasion Research
Every day, professionals seek to influence the attitudes, beliefs, and behaviors of those around them, from fellow members of the organization in which they work to external audiences of customers and stakeholders. This session draws upon research in cognitive and social psychology to understand how persuasion works, then applies that research to practical workplace situations. By understanding how people process information, we will identify a process for developing persuasion strategies, ranging from one-on-one “compliance gaining” strategies to changing a workplace culture.

Day Five: Ultimate Persuasion:  Adapting Messages and Media to Audiences 
When is it more appropriate to send a text than an email, or meet face-to-face rather than send a memo? How does one adapt a message to different audiences, from technical experts to non-experts, or from upper management to subordinates? This program component provides a framework for understanding the goals of task-oriented versus relationship-oriented communication, and then applies that framework to different communication challenges involving different communication technologies and different audiences. By the end of the day, participants will have experience with devising a communication strategy adapted to a specific situation, as well as the knowledge framework for how to do so in the future.

Other Instructors

Links & Resources


The type of content you will learn in this course, whether it's a foundational understanding of the subject, the hottest trends and developments in the field, or suggested practical applications for industry.

Fundamentals: Core concepts, understandings, and tools - 30%|Latest Developments: Recent advances and future trends - 30%|Industry Applications: Linking theory and real-world - 40%
Delivery Methods

How the course is taught, from traditional classroom lectures and riveting discussions to group projects to engaging and interactive simulations and exercises with your peers.

Lecture: Delivery of material in a lecture format - 30%|Discussion or Groupwork: Participatory learning - 35%|Labs: Demonstrations, experiments, simulations - 35%

What level of expertise and familiarity the material in this course assumes you have. The greater the amount of introductory material taught in the course, the less you will need to be familiar with when you attend.

Introductory: Appropriate for a general audience - 50%|Specialized: Assumes experience in practice area or field - 50%