This course may be taken individually or as part of the Professional Certificate Program in Innovation & Technology.
2020 has been a year of reckoning for humanity. In the face of the pandemic, every aspect of human life has had to be rethought in one way or another: how we live, how we learn, how we work, how we shop, and how we move. Countries, companies and individuals in the working world have had to go through a transformation—a collective Apollo 13 period that has stretched over a year—to rethink, to restructure and to retool. The 21st century, it can be said, really begins now. 2001, after all, was merely a continuation of the 90s. But the planet has just gone through a digital transformation of a scale that is hard to capture in words.
We are now tiptoeing our way into a new normal—or as the Chairman of Moderna puts it, into a new abnormal. Innovation will not anymore be an important exercise, but rather an approach to life. Fortunately, we have learned much about innovation over the last 20 years with the growth of new technologies, new business models and new approaches to continuous, dynamic shape-shifting transformation to stay abreast of the times.
The term “innovation” has gone from an exotic good-to-have to a survival mechanism. But what does it mean? Where and how does one apply it? Does everyone need to heed the call for innovation? The answer clearly is “yes.” Whether you operate taxis or rental cars, whether you run a law firm or a dentist’s office, and regardless of how high-tech or mundane your work is, the irresistible winds of change either already have or will at some point impact your business. The objective of this class is to cover some of the salient features of modern innovation practices and to lay out the philosophy, tools, procedures, and incentives that an organization can adopt to drive innovation.
This course was previously titled "Radical Innovation."
- Understand how to identify and evaluate new innovative products and businesses.
- Review and understand different ways to create an innovation culture.
- Formulate a corporate plan for invention and continuous generation of new offerings.
- Develop a new design language and adopt the idea of “inversion” as an approach to creating value.
- Understand the supporting legal and IP requirements and how to set up an intellectual property strategy for the company.
- Incubate, refine, and grow a portfolio of innovative new businesses/products.
Who Should Attend
The course is taught from a technology viewpoint and is targeted at technical leaders, executives in charge of product or company strategy, and product managers. Typical titles will include: CTO, Head of Strategy, CIO, Head of R&D, Product Manager, Director of Lab, and Group Leader. Government leaders are particularly welcome.
A computer with a web-enabled camera and microphone are required.
In preparation for the live virtual session, participants must complete a series of preparatory online lectures hosted by MITxPRO. Participants will be provided with access to that material by May 1.
Class runs 9:00 am - 5:00 pm EDT each day except for Wednesday when it will end at noon.
- What is innovation, and what is it not?
- Inversion: rethinking the business narrative
- Agility – the big concept
- COVID as a case study
- Creative Destruction
- Dominant Design
- Disruptive Innovation
- Lead User Innovation
- The “What if” moment.
- How innovation Is broken
- How to fix it
- Companies that have pivoted
- Innovation in 2019: what we know about the conditions
- Modern agile innovation principles
- Lean practices
- Discussion and close
Links & Resources
News / Articles:
- Radical Innovation course resonates with Italian industry professionals — Sanjay Sarma urges Italian companies to capitalize on the country's innovative heritage to launch skunkworks efforts.
- Ready Shoot Aim: Break the Analysis Paralysis Cycle to Innovate by Sanjay Sarma (Innovation Review, Autumn/Winter 2013)
- Skin Cancer Imaging Technology - Prof. Sanjay Sarma
- Sanjay Sarma appointed as MIT’s first director of digital learning
The type of content you will learn in this course, whether it's a foundational understanding of the subject, the hottest trends and developments in the field, or suggested practical applications for industry.
How the course is taught, from traditional classroom lectures and riveting discussions to group projects to engaging and interactive simulations and exercises with your peers.
What level of expertise and familiarity the material in this course assumes you have. The greater the amount of introductory material taught in the course, the less you will need to be familiar with when you attend.