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Upon hearing the word “innovating,” our minds are trained to hear or read that word and imagine end results awash with flash and grandeur: a revolutionary product launch; a cure for a centuries-old illness; pristine robots programmed to handle manufacturing operations. While these “end results” are undoubtedly impressive, they expose a flaw in our thinking about what “innovating” really means and how innovations are developed.
All the enrolled participants will receive an exclusive copy of Dr. Luis Perez Breva’s e-book, “Innovating: A Doer’s Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong.”
This book is the perfect complement to your training: you will discover how to begin innovating based on a hunch, use the resources you already have at your disposal, and design an action plan to achieve your objectives.