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Lead Instructor(s)
Date(s)
Jun 22 - 24, 2020
Registration Deadline
Location
On Campus
Course Length
3 Days
Course Fee
$3,900
CEUs
1.9
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Description

This course may be taken individually or as part of the Professional Certificate Program in Innovation & Technology or the Professional Certificate Program in Design & Manufacturing.

Successful innovation begins and ends with a deep understanding of the end user. It’s not enough for products to be functional and efficient; they must also strongly resonate emotionally with the people that use them. Design-driven Innovation provides a powerful organizational framework and tool set to help you create wildly successful solutions. Great products make great companies, and the key to both is having deep understanding of the needs and emotions of the customer. Many companies are capable of great innovation, products and services, but they lack the corporate culture to bring those innovations to market. Established organizations invariably become focused on optimization, cost reduction, productivity and risk mitigation. This culture prevents great ideas from making it to market and results in them being vulnerable to those companies that do.

This course will enable participants to harness the power of design processes to facilitate innovation, as well as enabling thoughtful, inspired leadership. The same processes that connect us to our customers, understands their needs, emotions and dreams, can also inform and empower leadership. Using the user-centered design process, participants will learn how to get deep understanding of user’s needs and emotions. Participants will practice various research methods including interviews, observational research, needs list, personas, storyboards. With these tools, teams will present their findings in a way that communicates empathy and the Participants will learn and practice the user-centered design process and the design-driven design process through a series of lectures and hands-on exercises.

Matt Kressy teaching Design-Driven Innovation Pic 1

Participant Takeaways

  • Lead the transition to a design-driven innovative culture within their organization
  • Create a corporate culture that supports innovation and accepts risk
  • Build consensus and provide vision to peers and management

Who Should Attend

This course is designed for executives and senior managers, as well as other roles involved in leadership, innovation, and organizational transformation.

Requirements

Participants are required to bring a laptop or tablet with PowerPoint or Keynote and Excel.

Matt Kressy teaching Design-Driven Innovation Pic 2

Program Outline

This course meets 9:00 am - 5:00 pm on Monday and Tuesday, and 9:00 am - 4:30 pm on Wednesday, followed by an optional reception from 4:30 - 6:00 pm. On the first two days of class there will be working lunches (participants will continue working on their exercises, lunch will be provided). 

Day 1
9:00-10:30 am
Lecture: Leadership and Design Process
Exploration, empathy, expression, integration, leadership

10:30 am-12:30 pm
Exercise: Exploration and Empathy
Participant group performs interview and observations

12:30-1:30 pm
Working lunch (continuation of exercise, lunch provided)

1:30-2:00pm
Lecture: Expression

Storytelling, personas, image boards, photo essay, video

2:00-3:30 pm
Exercise: Expression

Storytelling, personas, image boards, photo essay, video

3:30-5:00 pm
Presentations & Debrief

Day 2
9:00-10:30 am
Lecture: Creating

Creating functional and emotional value, strategy, selection, Saltshooter case

10:30-11:00 am
Making Demo

Sketching, cutting, hot glue, rendering, safety

11:00 am -Noon
Exercise: Creating

Create a functional and beautiful product (lamp)

Noon-12:30 pm
Working lunch (continuation of exercise, lunch provided)

12:30-3:30 pm
Continuation of exercise

3:30-5:00 pm
Design Review

Go from team to team and critique designs

6:00 pm
Course reception
 

Day 3
9:00-10:00am
Lecture: Leadership & Excellence

Courage, vision, drive, togetherness

10:00-10:30am
Exercise: Build Leadership & Innovation Strategy

Each participant develops a leadership plan for their current company that results in a visionary innovation culture

10:30-Noon
Presentation of Strategies

Noon-1:00 pm
Lunch (on your own)

1:00-4:00 pm
Field trip to a local innovation company

4:00-4:30 pm
Program Reflection

Content

The type of content you will learn in this course, whether it's a foundational understanding of the subject, the hottest trends and developments in the field, or suggested practical applications for industry.

Fundamentals: Core concepts, understandings, and tools - 30%|Latest Developments: Recent advances and future trends - 25%|Industry Applications: Linking theory and real world - 45%
30|25|45
Delivery Methods

How the course is taught, from traditional classroom lectures and riveting discussions to group projects to engaging and interactive simulations and exercises with your peers.

Lecture: Delivery of material in a traditional lecture format - 40%|Discussion or Group Work: Participatory learning - 15%|Labs: Demonstrations, experiments, simulations - 45%
40|15|45
Levels

What level of expertise and familiarity the material in this course assumes you have. The greater the amount of introductory material taught in the course, the less you will need to be familiar with when you attend.

Introductory: Appropriate for a general audience - 30%|Specialized: Assumes experience in practice or field - 45%|Advanced: In-depth explorations at the graduate level - 25%
30|45|25