In today’s digital economy, the ability to drive innovation and unlock new sources of value is the key to delighting customers and outperforming the competition. Securing this edge requires leaders who can effectively leverage advanced design-thinking techniques and harness emerging technologies to create radical and compelling new products and services. But achieving this level of mastery often requires stepping outside the organization to receive expert training.
In response to this escalating imperative, MIT Professional Education is pleased to introduce MIT Masterclass: Technology Strategy & Innovation. Designed for accomplished, high-level leaders, this exciting new program offers an unprecedented opportunity to develop solutions to your most pressing innovation challenges under the guidance of renowned technology, strategy, and innovation experts Blade Kotelly and Michael Davies.
Exclusively designed for a high-level audience, the MIT Masterclass: Technology Strategy & Innovation offers unparalleled, individual insights and support. Over four days of intensive study in Kendall Square, the densest square mile of innovation in the world, you will work closely with Kotelly and Davies to address your individual challenge—and develop strategies that harness the potential of powerful new technologies and platforms, including Artificial Intelligence, the Internet of Things, and robotics. Throughout the course of the program, you will also discover how to:
- Shape technology strategies and accelerate innovation in your organization
- Apply design thinking to your unique real-world opportunities and challenges
- Develop your business strategy to identify opportunities for creating rapid growth and capturing significant new value
Through a combination of interactive discussions and hands-on simulations, you’ll leave with an actionable plan to overcome your obstacles and drive value—leveraging strategies that harness powerful new technologies and platforms.
Earn a Professional Certificate in Innovation and Technology
This course may be taken individually or as part of the Professional Certificate Program in Innovation & Technology.
It is highly recommended that you apply for a course at least 6-8 weeks before the start date to guarantee there will be space available. After that date you may be placed on a waitlist. Courses with low enrollment may be cancelled up to 4 weeks before start date if sufficient enrollments are not met. If you are able to access the online application form, then registration for that particular course is still open.
The participants of this course will be able to:
- Understand how to analyze and evaluate new technologies, anticipate their evolution, and develop technology strategy
- Gain new insight into the power and potential of digital technologies, in particular Artificial Intelligence/Machine Learning, IoT and robotics
- Learn how to better assess demand opportunities and pursue customer discovery
- Accelerate innovation in established enterprises
- Experience applying advanced design-thinking techniques to better explore new areas and create compelling vision
- Distinguish between incremental innovation and radical innovation when creating new solutions
- Effectively understand if your end-users will be delighted by your product or service
- Practice how to align the complex network of stakeholders involved in any project
- Learn techniques for bringing innovation into your organization
- Gain knowledge for how to build a business over time, develop mutually-beneficial partnerships, build platforms, and orchestrate business ecosystems to create and capture significant new value
Who Should Attend:
This course is targeted for senior managers and leaders who are involved in decision-making throughout the product life cycle, or with any aspect of product creation. The course will be of particular benefit to those who are responsible for defining technology strategy, creating new products, and contributing to the overall strategy of the business, for example, those with titles such as Director, Executive Director, Program Manager, Vice President, Senior Vice President, Executive Vice President, Chief Technology Officer, Chief Marketing Officer, and Chief Product Office.
This course is appropriate for individuals in any industry that creates products, particularly those that combine (or could combine) hardware and software in any way, from high-tech to low-tech, including but not limited to aerospace, automotive, manufacturing, healthcare, logistics, consumer electronics, luxury goods, consumer products, home products.
Participants are required to bring a laptop or tablet with PowerPoint (or Keynote) and Excel.
Session 1--1.5 hours
Introduction, Analyzing and evaluating technologies: parameters, trade-offs and envelopes
Session 2--1.5 hours
Session 3--1.5 hours
Adoption and difision of technologies
Session 4--1.5 hours
Digital technologies: smartphones, cloud, IoT, Ai and robotics
Session 5--1.5 hours
Session 6--1.5 hours
10-step design process for innovation
Session 7--1.5 hours
Session 8--1.5 hours
K-Script articulation process
Session 9--1.5 hours
K-Matrix white-space innovation
Session 10--1.5 hours
Life-cycles and transitions
Session 11--1.5 hours
Business ecosystems, co-evolution and value creation
Session 12--1.5 hours
Bottlenecks, resources, inimitability and value capture
Session 13--1.5 hours
Becoming a digital explorer
Classes will run on the following schedule:
Day One: 9:00am - 6:00pm
Day Two: 9:00am - 4:15pm
Day Three: 9:00am - 4:15pm
Day Four: TBD - Team Presentations
Blade Kotelly is a senior lecturer at the Bernard M. Gordon-MIT Engineering Leadership Program.
For over a decade, Blade has taught courses on design thinking, first at Tufts University and now at MIT as part of the Bernard M. Gordon-MIT Engineering Leadership Program, where he's been teaching for the past four years. He is a frequent guest lecturer at Stanford University and Harvard University and holds a B.S. in Human-Factors Engineering from Tufts University and an M.S. in Engineering and Management from MIT.
In addition to being a Senior Lecturer at MIT, Kotelly is the Head of Experience Strategy at Sonos. Prior to that he was the VP of Design at Jibo creating the worlds first social robot, the Chief Designer at Rapid7 a leader in IT security software, and the CEO and founder of StorytellingMachines a Cambridge MA-based software firm enabling everyone make short, high-impact movies.
Kotelly has worked on the design of a variety of products for the Fortune 500, including search and information access systems, the first clam-shell pagers for Motorola, and hundreds of speech-recognition systems and websites for companies including Apple, FedEx, United Airlines and others.
He wrote the book on speech-recognition interface design The Art and Business of Speech Recognition: Creating the Noble Voice (Addison Wesley, 2003), and his work and thoughts have been featured in publications including The New York Times, the Wall Street Journal, and on media including TechTV, NPR, and the BBC.
This course takes place near MIT campus in Cambridge, Massachusetts. We can also offer this course for groups of employees at your location. Please complete the Custom Programs request form for further details.